The passion for precious metals and the fascination for natural gems motivated brothers Vicente and Armando Balbi to open their first store in 1981, in Rio de Janeiro. The sophistication of Monte Carlo, a resort in the principality of Monaco, was the inspiration for the creation of a project that soon became a reference in the jewelry scene. Today, in the corporate and creative direction, the brothers Renato and Patricia Balbi bring freshness to the brand, promote a dialogue between the traditional and the contemporary, and reinvigorate the shopping experience. The search for excellence and the appreciation for human capital are the pillars for perenniality and success. After so many conquests, we still follow the same with the same desire to go further and further.